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Jaguar builds upon F-Type Coupé myth via Instagram video

December 2, 2013

 

By Joe McCarthy

British automaker Jaguar is leveraging Instagram videos to embellish the mythical origins of its new F-Type Coupé model.

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  1. Can luxury brands balance AI use with heritage and sustainability goals?
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  3. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  4. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  5. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  6. Air France unveils Le Bon Marché pop-up for holiday shoppers
  7. Seize the moment: How sustainability storytelling can reignite luxury’s spark
  8. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  9. Free registration open: Luxury FirstLook 2023 on Jan. 26
  10. Paid content on TikTok driving brand trust, loyalty: report
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