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Jaguar debuts mobile ad campaign in new ESPN app

August 31, 2009

 

By Giselle Tsirulnik

jogmobJaguar is promoting its XF car model with mobile banner ads within ESPN’s Fantasy Football 2009 Draft Kit iPhone application.

Banner ads are running at the bottom of the iPhone application's screen. The ESPN application is the latest component of the sports network's overall multichannel portfolio and the company’s mobile strategy will only grow in importance going forward (see story).

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