Mobile
December 20, 2010
By Peter Finocchiaro
British automaker Jaguar converted more than 700 consumers into qualified leads for the brand’s XF line of upscale sedans with a mobile advertising campaign targeted at affluent, tech-savvy Australians.
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","iv":"dcc6b7b0f8ce9bef4012371f45d001d3","s":"3400bfaa2640d60e"}
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