Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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","iv":"d8a21a10f2ae4d835ca41f3a89745d60","s":"d77bd9f2a64e79ab"}
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