Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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","iv":"5083d84e14079a7ffccc0b82f28b6bcb","s":"84548d109b9a0425"}
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