Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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","iv":"1a41155259723f70978cc140b6d4c1cd","s":"998fbc652fd85193"}
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