Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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","iv":"5c1fd2a2580bed575e7840b09e6bd51a","s":"0ed8204f528fae9f"}
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