Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
{"ct":"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","iv":"3c8cde791117bef50fccf6ebdc3b292f","s":"1d28215651d8bc32"}
Share your thoughts. Click here