Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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","iv":"4efa0149e08e887b45a4cf56a38875be","s":"8930f0fb20b05a26"}
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