Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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","iv":"8d6364d0bd8f60760c0e73de75358950","s":"c30dca32ec664b53"}
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