Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
{"ct":"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","iv":"c3508bee28bad1b3cc8df6e94b71d0f5","s":"9cb04efa150065cf"}
Share your thoughts. Click here