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Jaguar uses YouTube banner placement to push XF commercial

March 26, 2012

 

By Tricia Carr

British automaker Jaguar took YouTube’s highly visible banner ad space to push the Jaguar XF with a drop-down menu where users could view a commercial called "Machines," click through a photo gallery and explore a series of links.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Dior builds five-story statement flagship in Beijing
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Luxury Women to Watch 2017
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  10. Off the Cuff: Getting to know luxury's top-tier talent in 2025
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