Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. New film from Moncler marks return to Winter Olympics
  2. St. Regis Estates to premiere in 2027
  3. Dior’s ‘Lady Art’ project turns 10
  4. Hyatt names global lead for luxury brands
  5. Fendi reveals holiday window displays
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. Chopard, Boss, Lancôme front AR experience from Snapchat
  8. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  9. Chanel signs rapper, fashion star A$AP Rocky as brand ambassador
  10. Pietro Beccari to lead LVMH Fashion Group
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Japan’s Lexus shifts gears with TV spot as US lockdowns ease

May 18, 2020

The Lexus campaign anticipates the return of consumers to their normal routines as the lockdowns ease, steering them to the Japanese automaker's U.S. dealers. Image credit: Lexus The Lexus campaign anticipates the return of consumers to their normal routines as the lockdowns ease, steering them to the Japanese automaker's U.S. dealers. Image credit: Lexus

 

By Luxury Daily News Service

Japanese automaker Lexus has introduced a new integrated campaign, marking a shift from its “People Business” COVID-19 spots as more U.S. states resume business with easing lockdowns.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. New film from Moncler marks return to Winter Olympics
  2. St. Regis Estates to premiere in 2027
  3. Dior’s ‘Lady Art’ project turns 10
  4. Hyatt names global lead for luxury brands
  5. Fendi reveals holiday window displays
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. Chopard, Boss, Lancôme front AR experience from Snapchat
  8. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  9. Chanel signs rapper, fashion star A$AP Rocky as brand ambassador
  10. Pietro Beccari to lead LVMH Fashion Group
VIDEOS
More Videos

MORE IN Automotive
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
Porsche unveils limited-edition Labubu art car
Genesis partners with LACMA for art talks, gallery support
Aston Martin signs deal with celebrity-backed beverage brand
Bentley appoints UK, Europe ambassador



RECENT ARTICLES
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
France welcomes first Case Loewe location
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms

Dior’s ‘Lady Art’ project turns 10
New film from Moncler marks return to Winter Olympics
St. Regis Estates to premiere in 2027