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Automotive

Japan’s Lexus shifts gears with TV spot as US lockdowns ease

May 18, 2020

The Lexus campaign anticipates the return of consumers to their normal routines as the lockdowns ease, steering them to the Japanese automaker's U.S. dealers. Image credit: Lexus The Lexus campaign anticipates the return of consumers to their normal routines as the lockdowns ease, steering them to the Japanese automaker's U.S. dealers. Image credit: Lexus

 

By Luxury Daily News Service

Japanese automaker Lexus has introduced a new integrated campaign, marking a shift from its “People Business” COVID-19 spots as more U.S. states resume business with easing lockdowns.

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  1. The future of successful luxury brand collaborations
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  5. Bulgari reopens Via Montenapoleone flagship in Milan
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  7. Lalique opens five-story flagship in New York
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