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Fragrance and personal care

Jean Paul Gaultier goes inside the bottle in immersive fragrance effort

October 12, 2016

Jean Paul Gaultier's Le Male and Classique Essence de Parfum bottles Jean Paul Gaultier's Le Male and Classique Essence de Parfum bottles

 

By Sarah Jones

French fashion label Jean Paul Gaultier is providing a new perspective on the olfactory composition of two of its fragrances through a virtual reality experience.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  5. Coty earns ‘A’ score from CDP
  6. Dior, Rizzoli to release book on Lady Art project
  7. Qatar Airways creates sonic symphony with composer Hans Zimmer
  8. Louis Vuitton named title partner of F1 Monaco Grand Prix
  9. Seabourn to broadcast 2026 World Cup aboard luxury cruises
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