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Fragrance and personal care

Jean Paul Gaultier goes inside the bottle in immersive fragrance effort

October 12, 2016

Jean Paul Gaultier's Le Male and Classique Essence de Parfum bottles Jean Paul Gaultier's Le Male and Classique Essence de Parfum bottles

 

By Sarah Jones

French fashion label Jean Paul Gaultier is providing a new perspective on the olfactory composition of two of its fragrances through a virtual reality experience.

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  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  2. Schiaparelli begins Harrods takeover
  3. Gigi Hadid fronts new leather goods campaign from Miu Miu
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. NetJets developing exclusive-use terminal in Augusta, Georgia
  8. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  9. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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