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Fragrance and personal care

Jean Paul Gaultier goes inside the bottle in immersive fragrance effort

October 12, 2016

Jean Paul Gaultier's Le Male and Classique Essence de Parfum bottles Jean Paul Gaultier's Le Male and Classique Essence de Parfum bottles

 

By Sarah Jones

French fashion label Jean Paul Gaultier is providing a new perspective on the olfactory composition of two of its fragrances through a virtual reality experience.

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  1. The Macallan hosts exclusive residency at Rosewood Baha Mar
  2. RH opens Detroit showroom
  3. Versace announces exit of Dario Vitale as creative director
  4. CFDA bans fur from New York Fashion Week
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  7. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  8. Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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