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Fragrance and personal care

Jean Paul Gaultier goes inside the bottle in immersive fragrance effort

October 12, 2016

Jean Paul Gaultier's Le Male and Classique Essence de Parfum bottles Jean Paul Gaultier's Le Male and Classique Essence de Parfum bottles

 

By Sarah Jones

French fashion label Jean Paul Gaultier is providing a new perspective on the olfactory composition of two of its fragrances through a virtual reality experience.

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  1. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  2. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  3. Bulgari Hotel Roma introduces treasure hunt experience
  4. Saint Laurent pulls fine art into Parisian flagship
  5. Mercedes-Benz highlights 140 years of automotive progress
  6. Cartier expands Clash collection
  7. Top luxury campaigns of 2025: Luxury Daily
  8. Journalists cite credibility as biggest concern in today’s media landscape: Cision
  9. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  10. Coty partners with OpenAI
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