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June 16, 2019
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Fragrance and personal care

Jean Paul Gaultier offers eccentric advice via branded bot

June 25, 2018

Jean Paul Gaultier's JeanPod campaign centers on its perfumes. Image credit: Jean Paul Gaultier

 

By Sarah Jones

French fashion label Jean Paul Gaultier is echoing the rise in voice assistants with the debut of an imagined artificially intelligent helper.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
  3. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  4. DFS Group tells personal stories to spur loyalty program enrollment
  5. Marketing to the Smartphonista: A new generation of digital buyers
  6. Four Seasons: Engagement carries more value than number of social followers
  7. Dior goes for gold with flashy J'adore campaign
  8. Balmain lets consumers control the action in fall campaign
  9. Luxury Women to Watch 2019
  10. Ecommerce experience heightening consumers' retail expectations
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