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July 22, 2018
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Fragrance and personal care

Jean Paul Gaultier offers eccentric advice via branded bot

June 25, 2018

Jean Paul Gaultier's JeanPod campaign centers on its perfumes. Image credit: Jean Paul Gaultier

 

By Sarah Jones

French fashion label Jean Paul Gaultier is echoing the rise in voice assistants with the debut of an imagined artificially intelligent helper.

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  1. Day's wrap: Hermès, Hublot, Gucci, Aston Martin, Porsche Design, McQueen and Silverstone
  2. Porsche promotes collaboration in fashion photography series
  3. Porsche Design helps Porsche enthusiasts mark milestone
  4. Aspirational luxury buyer all but gone, claims industry expert
  5. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  6. Porsche flaunts entry into electric car market with elaborate microsite
  7. Announcing: Luxury Marketing Forum New York Sept. 26
  8. Rent the Runway shakes up fashion industry with membership club
  9. 96pc of consumers seek others’ opinions before making a purchase
  10. Millennials redefining norms of luxury
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