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Dec. 22, 2025
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Home furnishings

JennAir appeals to modern consumers through kitchen “revolution”

March 23, 2018

JennAir's "Bound by Nothing" campaign aims to tear down luxury conventions. Image credit: JennAir

 

By Sarah Jones

Appliance maker JennAir is aiming to differentiate itself through a rebranding campaign that takes on preexisting notions of luxury.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Exclusive Resorts purchases Inspirato for $59M
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Lamborghini heads to French Alps for women-led driving series
  9. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  10. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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