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Jewelry

Jewelry brands must do more to attract young craftspeople, artisans

April 18, 2018

Luxury brands must eliminate the stigma of being an artisan, as they are essential parts of any brand. Image credit Hermés

 

By Danny Parisi

NEW YORK – To preserve the jewelry industry's prosperity, brands will have to remove the stigma of being a laborer and entice more young artisans to make fine jewelry.

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