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April 29, 2024
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Fragrance and personal care

Jo Malone goes antiquing for Scented Mementos campaign

April 9, 2024

Quirky characters showcase their finds at an antique market in the campaign, including Jo Malone scents. Image credit: Jo Malone Quirky characters showcase their finds, including Jo Malone scents, at an antique market in the campaign. Image credit: Jo Malone

 

By Emily Iris Degn

British luxury fragrance brand Jo Malone is exploring a familiar space with a whimsical touch.

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  1. Luxury brands head to Brazil as high-end market heats up
  2. Zero-waste wearables lead digital release from Stella McCartney
  3. Three global talents join Piaget Society
  4. Saks launches retail media network
  5. Ferrari forges racing partnership with HP
  6. Six Senses wins top 2024 Positive Luxury Award
  7. Double-digit growth streak continues at Hermès
  8. Luxury Unfiltered: Brand stories are the secret to creating desirability
  9. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  10. Burberry transforms customer experiences through digital innovation
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