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Feb. 7, 2026
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Apparel and accessories

John Varvatos casts modern “Renaissance man” Machine Gun Kelly in campaign

August 4, 2017

John Varvatos' fall/winter 2017 campaign. Image credit: John Varvatos

 

By Staff reports

U.S. menswear label John Varvatos is speaking to its rock ‘n’ roll aesthetic with a fall/winter 2017 advertising campaign starring a multihyphenate performer.

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  1. Secondhand watch market stabilizes in 2025: Chrono24
  2. Perigold, Olivia Palermo announce design partnership
  3. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  4. Younger, Asian consumers fueling luxury growth: Bain
  5. Deadstock denim from Nona Source dresses new Guerlain drop
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  8. ‘Gucci: La Famiglia’ asserts vision for next chapter
  9. Rule-free personal style philosophy anchors fall campaign from Chloé
  10. Lalique, rapper 50 Cent premiere cognac decanter collaboration
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