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John Varvatos inspires risk-taking with Dark Rebel campaign

August 17, 2015

Image from John Varvatos' Dark Rebel campaign Image from John Varvatos' Dark Rebel campaign

 

By Sarah Jones

U.S. fashion label John Varvatos is speaking to the independently minded through a digital campaign surrounding its latest fragrance Dark Rebel.

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  1. 2 tips for marketers in the new era of data privacy
  2. Montblanc inspires the art of writing with ‘Haus’ grand opening
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. Dior goes for gold with flashy J'adore campaign
  5. W magazine enhances print’s fixed plane via September issue AR activation
  6. Rolls-Royce reveals third Boat Tail commission
  7. Tag Heuer accepts crypto as payment in US
  8. Day’s wrap: Burberry, Tag Heuer, Mercedes-Benz, Nordstrom and Cosabella
  9. Louis Vuitton outsources Father's Day push to consumers via Pinterest
  10. Dolce & Gabbana taps DJ Khaled for eye-catching collection
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