Advertising
August 17, 2015
Image from John Varvatos' Dark Rebel campaign
By Sarah Jones
U.S. fashion label John Varvatos is speaking to the independently minded through a digital campaign surrounding its latest fragrance Dark Rebel.
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UhCfPROHI0\/UDtO8VRmfKSc68k+itxbNnsC0BP0Xs6GwxuT2Ub6jwNMl0cRxs3+nROvNO8d7HBLdLsoqGVTYd0N7k2gV5tUPagfMRmdo039lErPqCD9ZuTTiWeM795RHl41jBmCSAKw7eZTJppFVtSnu4kRP6Cw2LnKMXUM4XhX3x6VY4HPT91+y4a\/b4kNdCfby\/DTwTgPaymXIjkZNihrPwbta1UYmqDCkTneRf11W349adAYUaDySisUWdAgm3SuqQkVMrQu\/V5\/YjA7ktemNCueeQyjer2oS9f1q9S15hK8DQhr59bx8c1kMQL1YM2iN57eGM8Gl4MnFLb\/6VMv1GnbUXgoaXYpD04smMtIx2Ej1zkn6gBT998Jj5RFuUaM7viIubJvuCtEWmWr7FfyEQpLuVwS1g1CkM8C8l\/cjLYMzclp03sckIjH6QXDE7duskDWPjHEwOXBEnGmt87FDivR7IBJI56Kmdf6QZ6p1f6Bs+ZR89BFrcGwzRUkI450EJLFe7c\/tzn02wlR1cMzVd335rfLNSFxH6PnbFwV+NarvtYQKseLu0cl+owvVav1u6B\/XPlZjEtBi5hhxXyN+w3URGqKXM8Ebt11bsNTTQ\/R+mKwEdBxRPq\/Sgd1lB4vU67mZDGyZWpRbEeqWo+cWL0UA5zP9Xfovvxw17boahFNeCWoRotkl3k8l8b2fcFaRID+neeBITMcpH6Vy2Vhd1YRRb2F+R+168DiDyT7Adp2CUy3NiHXxTNzxyLoaOIQ32Wg62VLWY7GG8reejzsPnSar+NpULLizeGaNslx8c+kq+jg5xhe22vI4o99qtdsU74QLxevqNAcap29q6lujYIKegHXjunFgyrOujfxcOhcF7t5YIBTbiMupN73pzKlcehDPDKPxi1Cgu8CGksRIkb82xehOU6EU0lvy0T+PWchKt0yLAdyjP3VurZMv5qaRsdfR9FefvAq42CjeRmp76wgVlTHanXNpKQWyP\/GGzOjfkm9KJ6aNx35\/WmcDxAqYgcuMBC2umHA9tmPz86V\/iuG3iKI\/hVYF1e1nQrdc5IS+3uBazHxEdUvJn+sUU2ni4PiuSPnPFc2bd+JX0PvsxwVIk\/wUvsRGO0bz54kw9teEoAtHUYjsnIW3D9G+jNnZlpOU4vVLEYf5ES50r61gRFSx1vrDcsvNsdXOCy6oZtNzfNx0l\/FlLIx0D3idDdKA06PU6taYqD7Kfl2guHNt5\/MQ7nV6ZV4oarJAW6sjeLpTlG5BWAZ8KH1TirIiRE03tNrrHJG6I6UMhirCq\/7NG8\/cbGgWirc9NOmunhShW6f752AaYoDo1ou3C3zpXOfUH3m42xl5oWnrjuMxZmcV79Xe9Szpj7aASqqCQ8hkTxxZ9rq9mFd+XMS8vQlXBYVFCNda2RW5XuPEpokwQ2vts3iin2vsTm6ke2KrHQNDKtgfDByOjA1A\/+rNsr4u30CXhFJgjYp65YxaHynE4TcdJ2LKmzmTMXlIYZWEL4+MzLJmtTx9U6NZBy5h1PX6rH5UOfz6CW8623t8j3NYToijZWSz8RRRM8jQdCoHN8DyY1P66xyL3SgSZIDQRS1Qqxlq1lwQ3fnA7\/Ik0o29RmJMagGxcDFRB0ZKDYT04HrhcULsepjcRUaIKml13D0RWaysBgADpA5HOZ91X3R0rI0ZKK+0HQbaFrsSdpz1GRuWBD8IaFnO7HEGSW+FfJWCF2MytzicAaT6rBQpRteL1ytokyuRgqcPnOHKHx7lDrg+1SJQ1fbYQleJCJ4D6ifG572ewJ3lmrMtBg609HwqV73KR\/tQi1fxk9V+M8Qw41Q6egJVeQjopxuBIbbByLDPAA541ES93B9DAY6036xx4vV3fL3eyfRTRpHOYbCFowUu+IuQm88HVuI9uYNpoDKpAkCpBqIBoknNObMQnBfc7IFx35nojC+uo1Ku05Xc+7kvVLoHGpCA3pmOcdbo9oWVsXLPtBBFgIqmEUVTVBQlavKwrUHbJMIKYxP5l64J8pacpL8T8PydZEE5u0LgSdNksgUrsWYE+omMnvxduW7BXxt4I\/yzbgJ+YbjSeRSV4a1q4NpBY1C2z2ZrkNGWzNcTobfTFRXMC7THMBWynuN0A\/6J8DyPdoEp5XngEAf2fd0bbPBBXnpskUHrROWyFV0HDDySW4s5VFxPoEvbAyewjWAofWjUSo7bsW1ermbdvvvHst+setcZCk33GREwHTrCt+mfHkSJD+SVe1Z540Z\/PqIVFcOrcYNRtsrgMsNFcFb7+eyeVya2rajngEFOaM9KGS1IPDXnqP6+vVPXRxeKYW3z39XsVadFhmkXJyQeaozBoBHFPAeGEj\/QOE+PgeumwPCg0kzPPUYaM8Xl2S3m3nmawaHtepMTpccKd8HQFqXI7aCKShCIE8hhUhcemAi1o6+B\/mZWTnJGfdm2l2P7z94mpg+EJI2G6nL85FSvNC3wvfsBe4LUS9Ni\/iEiKbDshtR+d69IPZLLPvAcCdSgrApfb+RcSIoJ3IQ1FGUN3VAhZfZuzYa874THzT8uNavsMFPIsEApuIMtX8wWhCwjQJsq9nGxbO1KIwrpydD+OVmmeNZw0dstBzcKoRqMEqM6fKGB6bUNvErRvgmhYzzFVTm0jI0ASIlAt+ATk8eU5biFHCGJSrVNizXBN7yCLk1TuecL1adcNaldtTwHYBD3ttqZg+096F7MXMN9NVwyU97oYKXrhIGhy8mbuUTFO0sAWWbuyU2pIUG2whl5k3ymfi3GhNX8FTiqeSDgkVwzQXTvrPhzfP028BGOBg\/NZ0XiWwbYqLrgUhJNpEm2GW9XpMHL6\/rrzDwKn7bihY\/p5aocasd4+FBKPlRyeV6o4MeOLbdLhwzmRhz0d8UGL8xJFGDnVmwxH8pUn7RDd2me\/h3aogUDEC3x7j\/eMfDPjS0ySt0c3GxaPkiHeiFeQ\/RHsv8ZsWZrvyPrMwF\/PbDV0zwE75byotZmOQlTK\/YJrWyEweHJGTZR9jUfv7zwHc\/WfG4P7LVk3rqJZccuPSQfWw6KCrYW+tfGIR3qk+usGXQPANdulmbufLJ6sV\/jNH8sMhLSH0eIMYbbX9+dOztCZ2eeu6zpHWmRafico9Ak9+Y18E20JBQjwixHHuaTO2DZ13ke0Q9jIouX79Sb6qc3ztOVmdpTdWAD1AJZ4ZcyFreCiswSm2y65yk8vt1nOzbfj7LglMf7WHJvTr1vD3bpvUderIQyaj0pTrZ2nNjL2gtuyEfo1tBIhpSEm4Wc1rrOxSBM4\/rDylSmxSVFzph082rbLt67PrBPqhO8s5sjfgCs5X8oTOjzn9\/ETwOeglOAtmRyII\/JQ5O9AD5URbZ9BBJhVWOpbt0IuN9VFv7LAF3m4ASwqWBEkF15l5JKro1euHGwTDf+238cgoZYpZN1LHaoE9Wu9OWeOGk3pDKRoOpQzFYDpnBEoVYLp3RVCx6VqCuBxKL\/kZZ\/e3WF2TYVpuUdfYCu5HE6x9xxq8KdTsxW3sB\/hZLZhtzhQX+Z1jhoeszhGPbkf7+8Bovh6saIn8Vv3tiVjKDJLsgSVuKpfLxpMKXEGNLEREoFdyl4YOUr\/30ag7sFePjbyBrYO85qQo8uZY\/UC+ASDrkI1YxqfLjaCRTySafMWD2x5mg9i1DKsh+VDT1l743yTBtO+hkrlFucC3Y3n5fSeR+I7iSMVFaA\/Eid5ndgRIGm4WDFo87IshtnhNSf6bVBySR6KGm\/Ted8+u8vgW2MDCtY9VtpP\/CXmRQ8z\/VdZoqHC6PLiFrGrPIZUF\/eIX3lcbGV23ElKji1eveQ4ckoXfPQadeRvOdt2C88SzGdEHVkkfCldpBzuzQgQXFOX4vdpBHglLEP93KzgyHuZvZj0rd1hJTC1Y3i1ufv\/GWvVzGBHfulUsfwYSHwWWrz\/z7XkDR3B1zO9UYQhMQXv3L7a\/cQFHYKc7HFLfwakQXo691hAdC+5kAFjjgVqwh3rL7uqxgnAwOR4p1Y57Ukm4woiQl1EjOKxgzUfPXUp9\/Zqc70gCxzLREPeIC5IhUzh+6\/QVrjST\/W8JCxsC1BCyVqzbIkMsxzbrFppoiriUdSfmjStz+S\/i1zt+AtF1Lxbkco5TGN9pT\/rKGh2L9kD7zyKjdCLigU\/XLAyZR0iKgVDl49y5OnCH1O5T0oRK0tIBaoEWnNJffmBEBQj\/vGeUZBZTj676wJBea6V8G0Culg+T3WczWjIVwvTISDkr\/OKi3uVvGJp\/YbX97c5rGQP+0MI63GgRc+KQ+sq5CYxeLWTocIZfQiRjo9nGGxL8C5\/nPveeyuYA7dPhFAZVg3H1m+4b0NVMPe8\/QngS0HOdDseENbxb9KzEfkE\/BNBiAKz4U8gRiRUAJ9+skMxDHHNJB3qm3gGQtpV0IM3g9CUDbWs0cIZIzqAp5BpNdYJoitTfmm5YLaHEdUY0bZ5or6Dej\/kEysfSrO7VUB5hDsxOkT+xY2TlzV+CcUO\/D2RbdCR\/AbwmOeWpLDg5LYHpXQd5ThY4IH8EJZm8PsklrDiraN85CrHOia7fgZQEzHcZCTPy6m\/peE4ho0DteSGqSfc2APfdALSCdKe1S7ZAVW0tTDXFmxpzBI+UzeF1AaOuqXelx9m8whNkCqlzULs7mpOBgymXtRbnPOZPH7E0F++4Y1vp5d1WH89iQ0HZFbV1KNdPh8FT\/qCQJuVzSMAkjaSi64LWGkcgkpRQr9xWOb1oUy3P0a8oAe93\/P7KM6VHv\/2Y1qIkVjItjqvKHCnNbiyx6hDAt67ptxti9FlFl8ledySUO9JbkRrgXLUfNhJNsoSPB1+0AIRvAiE6n2wBxBjd8TVthO2sA6iAWVqeuppGNMkLrOMf7keHGQu8X2EOfHFo33sBzFa99KFc2cE1LOtJrp+Fhh7J7vf6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