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Apparel and accessories

John Varvatos partners with CRM leader to streamline shopping journey

September 11, 2019

John Varvatos is looking to improve its omnichannel strategy. Image credit: John Varvatos

 

By Staff reports

U.S. menswear label John Varvatos is ramping up its omnichannel efforts by partnering with a leading CRM company to enhance its digital properties in the vein of the brand’s physical retail experience.

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  1. Introducing Luxury Women to Watch 2023
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  4. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  5. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  6. Annual revenues rise 15pc at The RealReal
  7. Berluti confirms lifestyle pursuits via new Madison Avenue flagship
  8. 55pc luxury spending now experiential purchases: BCG
  9. Richard Mille entices female golfers with first women's sporting partnership
  10. Chanel's Coco brings intensity to its scent and marketing
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