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Apparel and accessories

Kenzo is first LVMH fashion label to open on Alibaba’s Tmall

January 22, 2020

LVMH-owned fashion label Kenzo launched a capsule kung fu rat collection on Tmall's Luxury Pavilion. Image credit: Alibaba LVMH-owned fashion label Kenzo launched a capsule Kung Fu Rat collection on Tmall's Luxury Pavilion. Image credit: Alibaba, Kenzo

 

By Staff reports

Kenzo has become the first LVMH-owned fashion label to launch a standalone store on Alibaba Group’s Tmall Luxury Pavilion, marking its first alliance in China with an ecommerce provider.

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  1. Europe’s luxury sector faces mounting tariff, talent challenges: report
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  4. Lessons from public trials: When is recording permitted?
  5. 1stDibs appoints new chief marketing, product officer
  6. Burberry, The BRIT School honor emerging talent
  7. Moynat opens second Paris boutique
  8. TikTok reshaping luxury buying behavior, new research finds
  9. London centers Moncler pre-fall 2025 campaign
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