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Feb. 21, 2020
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Apparel and accessories

Kenzo is first LVMH fashion label to open on Alibaba’s Tmall

January 22, 2020

LVMH-owned fashion label Kenzo launched a capsule kung fu rat collection on Tmall's Luxury Pavilion. Image credit: Alibaba LVMH-owned fashion label Kenzo launched a capsule Kung Fu Rat collection on Tmall's Luxury Pavilion. Image credit: Alibaba, Kenzo

 

By Staff reports

Kenzo has become the first LVMH-owned fashion label to launch a standalone store on Alibaba Group’s Tmall Luxury Pavilion, marking its first alliance in China with an ecommerce provider.

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  1. Neiman Marcus steps up game with Kate Upton in spring campaign
  2. FT's Jo Ellison on how she re-imagined "How To Spend It" for new era
  3. Lifestyle beating location as key motivator for wealthy home-buyers
  4. Understanding the returns behavior of US shoppers
  5. Day's wrap: Rihanna, Ferrari, Anya Hindmarch and Farfetch
  6. Register now: Women in Luxury conference New York April 15
  7. Keynote 2020 preview: How Facebook and Instagram balance consumer needs in a digital-first world
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  9. How marketers can prepare for Google ending third-party cookies on its Chrome browser
  10. The virus crisis forces China retailers to think omnichannel
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