Columns
December 19, 2014
Harish Thimmappa is vice president of mobile user acquisition at Supersonic
By a Luxury Daily columnist
{"ct":"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","iv":"3f8ccf5f7dd453d92687f1878d03bb82","s":"e273d18dd8b45473"}
Share your thoughts. Click here