Mobile
July 27, 2011
By Kayla Hutzler
L’Oreal-owned Kiehl’s is implementing location-based SMS messaging to offer busy consumers news and sales at their local Kiehl’s stores with the purpose of driving in-store purchase.
{"ct":"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","iv":"816acad20fcca46d22f9520bce4e5031","s":"375a3d6e20fba1c4"}
Share your thoughts. Click here