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Dec. 16, 2025
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Fragrance and personal care

Lancôme champions age positivity for 90th anniversary

September 26, 2025

A redesigned U.S. flagship site and visually rich social media posts featuring global ambassadors Isabella Rossellini, Amanda Seyfried, Joy Sunday and Nico Parker anchor the label’s anniversary marketing strategy. Image credit: Lancôme

 

By Amirah Keaton

L’Oreal-owned beauty brand Lancôme is looking back on its legacy as it passes the torch to a new generation.

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  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  2. Rosewood London opens ski-inspired winter terrace
  3. Raffles, Christofle premiere exclusive dining experience
  4. Louis Vuitton courts rapper Future as ‘Friend of the House’
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Longines announces latest Ambassador of Elegance
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Moncler returns to the slopes for Grenoble campaign
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