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Dec. 17, 2025
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Fragrance and personal care

Lancôme champions age positivity for 90th anniversary

September 26, 2025

A redesigned U.S. flagship site and visually rich social media posts featuring global ambassadors Isabella Rossellini, Amanda Seyfried, Joy Sunday and Nico Parker anchor the label’s anniversary marketing strategy. Image credit: Lancôme

 

By Amirah Keaton

L’Oreal-owned beauty brand Lancôme is looking back on its legacy as it passes the torch to a new generation.

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