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Fragrance and personal care

Lancôme latest muse captures a strong social audience

March 8, 2018

Lancôme looks to the Blonde Salad founder as its latest Muse. Image credit: @chiaraferragni

 

By Staff reports

Beauty marketer Lancôme is looking to a prolific force in social media for its inspiration in upcoming marketing opportunities.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dior dives into French Riviera with escapist fragrance
  4. Dolce & Gabbana debuts Devotion fragrance film
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Dior, Rizzoli to release book on Lady Art project
  7. Brioni launches anniversary capsule at Bergdorf Goodman
  8. Hermès showcases the surreal for spring campaign
  9. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  10. Chanel unleashes ‘From Dream to Reality’
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