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Fragrance and personal care

Lancôme’s mobile page solution sees the small screen surpass desktop

May 23, 2017

Lancôme's #MiracleontheMove campaign

 

By Brielle Jaekel

Beauty marketer Lancôme has been able to garner a 17 percent increase in conversions on the mobile Web, thanks to an accelerated mobile page program.

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  1. 62pc of UHNWs now worried about geopolitical instability related to Iran war: Altiant
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Schiaparelli begins Harrods takeover
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  7. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Phillips forms exclusive partnership with luxury insurance platform Wondercare
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