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Aug. 9, 2022
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Fragrance and personal care

Lancôme’s mobile page solution sees the small screen surpass desktop

May 23, 2017

Lancôme's #MiracleontheMove campaign

 

By Brielle Jaekel

Beauty marketer Lancôme has been able to garner a 17 percent increase in conversions on the mobile Web, thanks to an accelerated mobile page program.

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  1. Day’s wrap: Gucci, Cartier, PVH Corp., Inspirato and Virtuoso
  2. Cartier to participate in International Exhibition from Triennale Milano
  3. Gucci’s latest Chime for Change zine continues fostering female empowerment, equality
  4. Loewe advances wearable art in fall/winter 2022 campaign
  5. Gucci ruminates on concept of time with Dive relaunch
  6. IHG eyes tailor-made experiences in new joyful campaign
  7. Virtuoso brings industry into the future of travel with inaugural summit
  8. PVH Corp. reports corporate progress regarding sustainability, community efforts
  9. Shanghai’s luxury retailer Secoo sued by Prada
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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Gucci, Cartier, PVH Corp., Inspirato and Virtuoso
When it comes to hard luxury, China’s digital natives want real-life experiences