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Land Rover claims 50pc engagement rate for The Daily iPad ad campaign

February 11, 2011

Land Rover courts iPad users with rich-media advertising

 

By Dan Butcher

Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.

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  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  2. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  3. Global luxury market to grow by up to 4pc in 2026: Kearney
  4. Kering consolidates jewelry houses into new division
  5. Bentley nears $3B in annual sales, growth slows
  6. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  7. Puig appoints new CEO
  8. Marriott’s Luxury Group launches artist residency program
  9. Saks Global draws additional funds from $1.75B bankruptcy financing package
  10. ‘Born Incomparable’ at Automobili Lamborghini Museum marks 60 years of Miura
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