Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Land Rover claims 50pc engagement rate for The Daily iPad ad campaign

February 11, 2011

Land Rover courts iPad users with rich-media advertising

 

Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.

To read the entire article, please subscribe or