Internet
November 26, 2013
By Sarah Jones
French atelier Lanvin has entered ecommerce in China with help from the members-only Web site ShangPin, whose business model is an online mall.
{"ct":"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","iv":"a3a3b7b2f6e9e3e21d2f6fc5d6e05728","s":"212b5d503f7e0ce0"}
Share your thoughts. Click here
Great article, Sarah!
There is definitely a long list of cultural, regulatory and technical hurdles to overcome in order to effectively reach online shoppers in China. Local ecommerce platforms such as ShangPin and TMall can help retailers eliminate some of the barriers to entry into such a complex market. Not to mention the strict restrictions that the Chinese government has on web content and hosting within the Great Firewall.
Cheers,