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Feb. 7, 2026
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Apparel and accessories

Latest ‘95.22’ Dior Lady launch gets boost from feminist author

January 13, 2023

Ms. Adichie poses with 95.22, the latest edition of the Lady Dior bag. Image credit: Dior Ms. Adichie poses with 95.22, the latest edition of the Lady Dior bag. Image credit: Dior

 

By Marybeth Connaughton

French fashion house Dior has elected Nigerian author Chimamanda Ngozi Adichie to lead its global campaign around the latest edition of its Lady Dior bag.

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  1. Secondhand watch market stabilizes in 2025: Chrono24
  2. Lamborghini deploys brand showroom in Egypt
  3. EBay presents shoppable Super Bowl weekend activations
  4. Perigold, Olivia Palermo announce design partnership
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  7. Younger, Asian consumers fueling luxury growth: Bain
  8. Deadstock denim from Nona Source dresses new Guerlain drop
  9. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  10. Watches of Switzerland Group acquires Deutsch & Deutsch
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