Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic

January 13, 2023

“Creating Infinity” provides a case study in luxury marketing – standing up splashy, multi-channel campaigns of this caliber are precisely where Louis Vuitton may just shine brightest. Image credit: Louis Vuitton “Creating Infinity” is a case study in luxury marketing, as multi-channel campaigns of this caliber are precisely where the brand shines brightest. Image credit: Louis Vuitton

 

French luxury house Louis Vuitton’s latest delivery represents one of its largest global offshoots in recent history.

To read the entire article, please subscribe or