Apparel and accessories
January 13, 2023
“Creating Infinity” is a case study in luxury marketing, as multi-channel campaigns of this caliber are precisely where the brand shines brightest. Image credit: Louis Vuitton
By Amirah Keaton
French luxury house Louis Vuitton’s latest delivery represents one of its largest global offshoots in recent history.
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","iv":"4674217c6bacdc5befcc6902e2bcb920","s":"b9a0bbcce61b7a44"}
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