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Marketing

Brands cannot ignore litany of opportunities on TikTok

July 28, 2021

TikTok is one of the fastest-growing apps in the world. Image credit: Getty

 

By Katie Tamola

With video-sharing platform TikTok, there appears to be something for everyone, and luxury brands would be remiss in neglecting to carve a space on the app for themselves.

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  1. Bentley reveals festive commission in witty Christmas campaign
  2. Popular Condé Nast Traveler podcast is leading luxury's new era with empathy
  3. Chandon launches ready-to-serve spritz collection
  4. Air France unveils Le Bon Marché pop-up for holiday shoppers
  5. The 1916 Company sets up shop on Manhattan Beach
  6. IWC supports global marathon to prompt thoughtful water consumption
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. What to look for when buying your first luxury watch
  9. Subscribe now: $12 for 12 weeks
  10. Presentation decks and agenda for Luxury FirstLook Jan. 15
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