Marketing
July 28, 2021
TikTok is one of the fastest-growing apps in the world. Image credit: Getty
By Katie Tamola
With video-sharing platform TikTok, there appears to be something for everyone, and luxury brands would be remiss in neglecting to carve a space on the app for themselves.
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","iv":"caac0faefddce61fe4967d0250fa8821","s":"ed9ec3881080b9bb"}
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