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Dec. 22, 2025
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Retail

Le Bon Marché gives technology a chic makeover in experiential campaign

February 25, 2019

Le Bon Marché's new concept for Geek Mais Chic. Image credit: Le Bon Marché

 

By Brielle Jaekel

Parisian department store Le Bon Marché is joining the throngs of luxury retailers transforming the physical space to go beyond simply showcasing products. But its focus on geek chic puts a new spin on the idea.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Ennismore picks Bangkok site for first-in-region SLS Residences
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Laura Burdese to succeed Bulgari CEO
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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