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Retail

Le Bon Marché gives technology a chic makeover in experiential campaign

February 25, 2019

Le Bon Marché's new concept for Geek Mais Chic. Image credit: Le Bon Marché

 

By Brielle Jaekel

Parisian department store Le Bon Marché is joining the throngs of luxury retailers transforming the physical space to go beyond simply showcasing products. But its focus on geek chic puts a new spin on the idea.

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  1. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  2. Fairmont salutes company heritage in new campaign
  3. Pierpaolo Piccioli joins Balenciaga as creative director
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  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. Holt Renfrew expands beauty product recycling program
  7. EBay auctions rare fashion pieces, Porsche 911 for Miami race weekend
  8. With ‘Worn for Generations,’ Belstaff embraces close bonds
  9. Luxury Unfiltered: In uncertain times, training is the ultimate luxury advantage
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