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Retail

Le Bon Marché gives technology a chic makeover in experiential campaign

February 25, 2019

Le Bon Marché's new concept for Geek Mais Chic. Image credit: Le Bon Marché

 

By Brielle Jaekel

Parisian department store Le Bon Marché is joining the throngs of luxury retailers transforming the physical space to go beyond simply showcasing products. But its focus on geek chic puts a new spin on the idea.

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  1. Burberry crowns student winner of Reimagining Materials competition
  2. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  3. Blancpain opens submissions for 2026 Imaginist Literary Prize
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  10. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
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