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Le Bon Marché gives technology a chic makeover in experiential campaign

February 25, 2019

Le Bon Marché's new concept for Geek Mais Chic. Image credit: Le Bon Marché


Parisian department store Le Bon Marché is joining the throngs of luxury retailers transforming the physical space to go beyond simply showcasing products. But its focus on geek chic puts a new spin on the idea.

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