Marketing
February 25, 2021
Fendi has released a capsule collection for Chinese New Year. Image credit: Fendi
By Sarah Ramirez
Luxury labels hoping to build their business in China would be wise to go beyond rudimentary translations, and instead continue to build genuine connections with key opinion customers.
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","iv":"d49ddc5c02e529ad2237a1380ac91af4","s":"dc03d9f20a422096"}
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