Marketing
February 25, 2021
Fendi has released a capsule collection for Chinese New Year. Image credit: Fendi
By Sarah Ramirez
Luxury labels hoping to build their business in China would be wise to go beyond rudimentary translations, and instead continue to build genuine connections with key opinion customers.
{"ct":"lH823qIa5Rc8yWBfBs6+FPwzY6vtQJzrPGKzfv+OZyUCdEqSMIxqpDvSaj\/dEHZDnS5RpPsu9N\/kKNtwD5VSxy+SRVH9vtIFkNZX2KE05G8rq0G\/4CqTDmA61cnvH36jBKC5Hz9EyToOIjAOhLDIFvUtgNzKs5ZewkYIM1vGspKxQEtWIY6YQ8MGvQ0QPKHefMgBnId2vWX6RqcPtu8DU1DgIVrQYUegJOey1KVuQI1VdEC6wnMeHVr9Bpz3AK\/2gbIxXbc5Adzzh6hPZAo5zNi6KTgYgbJcByXovRyxzCaT7X+3w6qCTRPNEnwgHAOFoFbcXLecUfjDixiFkbQyGOA6ByH2f2v34zzCVPZDWOrOiuHmL+Ii8PfclyAJbLHfcDCN\/+OVxSHPMK\/ScuAjGh7cDuR0KVK5jAMEihefdcZUyM682pI2SX30FMqoQoDsr\/uJ+Po2CkiLEpYaMBygfdzsC7ldps5n59nRo9N7Yoa+znKWFyVEMb+b\/WmsLRi8nLYT51Lj4DQIvkO8rxfMwt1PKqqBUJOD6ngHN15wM3qCyYQmre5BzLClnECsqXIYMXnI2UaBtCdvg2cO\/qtG7VrSTzNypuUsXUIWJFlFpfhrsdY7P8Hh2G7iSsnsNXLC+feomcpNoi4kPBISoaiTbSrQQiWh+VQidk5tEU8La3msAB\/dJqSU9e2aPGI7cnsjvGdlAuIKuWdCX25fjW5Zt8u9h14PSNOPR+0FbVfExGDlZeT952xONL6J6r5coTQ7lRYWNRpjzBNRb6hluztVSR+gmguKmeWEWgSf6c8W0O+thgZEEPgoA1DCuGcB86skj+iIqnJhwQS6FGEpC6DhwIGkmro3nq92RkIBzxFdMjMWqqhiXPfquUN7enHtRuIf4PhLtNY2zLNdroylJu4TuhK5D54\/dGMj\/FrzbhXbCYWt7+GBy6SD5m9+s44v0dua9S\/ZDZhx2lvqUvezHA1Mf4eqKKgSqFJG95D6eIGeT6I8GFI\/XCUsQYCSe\/ZUP2NxVR5ZkmaQM3R9TJr9GR3JGVnLWdZuQFT4OTv27UC3JTcpd6GOJyo1itHOZoiNGDbFNWHCAuUM4qVd1FVKOYqdeVUzNnATzpeHDZIaFJEVyTBq7raWiooUXZHmpMjeKqobCOgxR7oTJJeqsPMph\/Ph3Qr81G05lY9Miu70ODUVFlvdQ3otGsfXZpShbrzttqTvbhvGQhjawqT8ewgiRtloBXApqMtq2bDwJQzPBO5wIsTGBfiF0+NS8ypGD2dQ58psw8s9dc8H\/WS0rteIf0lC9vk9JqjCq9kDsfvTt2ZW1zycnfhSL0Vd1zqci9uKjLmVbqjiBuX4k\/Z4T69tgSPwFppWrTFSYj1XcFwlm2A39TuY7ptc9U39Xg7sxk+jHlNtrSoUSDOq7935ypNSTE8WDslGX6lCO\/N\/E\/3k9gezRz\/QV8F3Wfb3m9fRfH8h3ych+By5OB2oPZhafzdfcPC1rwPZ8mGe\/NVT403Q+ec3qJC5OnvmOl1ojFfBJeguIZiQwt8a9xnR9T50qJY2cZ4+dXeNan4darVSwG+Bn17EvfPN5f+8p7\/GcgB1KajQOAS5ndthOEX574v9mlJQTpMgQa3\/uKUsAW9dk8earxUBdwy\/eDw1wEyy\/idnqyFFsHjRzUZReweiOFB1YLb7o3gc6BAnx7pAOvTwv8q5uPwF\/ogXsZTo6ZSlbmxmGVM1\/TKk9vISWLnFjlbmi3S6D3v0pX1vvioncpK\/8P7+RKcCmr442q\/eVsy0v6MuhzPWqgZgtmjEJTglnyUH+QJjuKpUk3od1DVv67yFqiIHoXVAjpITSZD+XoM2H5NRatRCqU6u893RwUTAYmT\/woDCj9j53Y6Giqd9TS4MQ5Ja02aaHYH434w3BHA6YOx4Z1J9NXXMMa6HViYLGhLccQfgc30jJ4Gg2xmidLJa2rJt1G\/4JSIlHNWkwG8G3Q7N8ucAURG+UlZF6oaKjPhG7nCag5AFM05kyaOb63ZQqyptkYsAjW6kId5dpR\/BBkLAHkGQePzImNEe5gSbqDIMJBuHTgGhKKpQYugnOKUYVUszHZUCdR8k8gFv1tNpm6ZNjWXvrcwTv8lp4sSXdLTCMRq69qknY6dr+KTR4ElCABj3jC++Z4Z7sQe2McBBunixXopa1dOAC6SKkiWXn\/t2lCHuooSzeavJxYKCUIo4Df+XMAcI2mKqjZ6hix00WYRCYG1mh7kGFW+Ho82LKGiXuPA105DQyxrHTyOskdvP7hcYqqT+aFoJd\/w\/NZGVe2qNZPoA\/YmlLHjfjX9tfqGNYtdKf2cRsESg+py+Cn+\/G\/s\/XJdkKWIX4eGJyq4KGTIl+w4Sm2ApfZ8z4BIP02BOqmYUt+5okzKis6PdedGVEfdoOmyqos11w057NIkgImLVzSi2WgCMZbMcKsugr2xvz4LY8L\/YZ40CSjn5tlp535qjB8FenxA5FH8oBS+l1WCl56+DPqWT69JohzHXzHwQbG2N+1bcypRF1dMF\/Nf4iHnsX\/WY4bAFhiXKhu1sQrh2QH1MLN6hiqyJ+3lVQ7E8V8a2sgJaiPppBIMcEWKK7uZCrDttsG3Q9u10MFTlfsBUS4vW0w6al9B80G\/teCQ8SkIHlowHJmODYjURQgSRA96u86\/FZWg4lEUPQJ2YhQGw0pXPeBwk98HlHBiAkuIrpnYsr0\/vW9\/LXkRP9t7OAA4JlWum3qlHY8jPj3uqvjCHshdRR4zZTRJyQ0aMuXd5V9+X8GAzZqWTdk8ShKDih4sz85pjts0pbxjNj5IwNtr4ZTseSGQuawvg\/KwBaSLIdRaaknq49Jn93H5Hd0LgVeZ4onCJSc4z+l5bOPJ6MzW\/jTz\/\/jZiP7gX8CEHkT94F5+zd9pd6LtPg8LsCD4YxUz44oCBx4bN44jy57SzK64qGFxehPKib5E9\/pFocsa4O0HajSNRCodJzDr7u3VmKAlgsrCUXqoGwoCNXJypdr2VTgeJtSSfCDLA9te9SM5uiKHzkx6lzxcrQiMLhObQILaO4GugzkHGkFzQjWPfSb9\/U0qepm3dbby29Mp0H7QmVstOZtNfUCkwwSGILrccEfDkcLNjnoMqGtk8R+bt+2KWPzYutA+eJAQ2VbpA3D0yPayyR49Mr8q4OZ1QZAd6+oNejVxSRWZJbH+bhmCVdulSru1gAc2fpS2h3uxAUrDVRA9XE200Ccr5yqCI9VO7t+udrmHAwXqmg684ZoYv2dHUvDf43DesFVr3BlJ8EzCtLGGNbjH3dDrY8okrsWzBq9vXcSYxOe4rPpmh06KjuAKn+QnnDD17LjVqm8MOPnKsVUl3pOMDcQH8gMcpx+Pj7vbexLmuXPP0ooEYN1044Op2bAJXRmHL6C0+hBWTtI\/fX8fCF1QfUyv0dJ6C8EpnVJUsmvMz95b5m0CYu0sZxgXb6N\/HIGfJ9jzpBGjGjloZ2CPcBb42NjRe3UWB21JXY9B0JvmLdppGf4CXi68LRvRAfUn8aRLaZLYI9tYBjdchf99afc7Fp3KzTUcCcxwbW+rOyxcWclO0q+3Co0kBuW0O+XH5Uqyk6mNc8djWS2Rehs7xBiSENxWS0nsptwcwwN51mnDM4ywtJync\/s2m6wtMcDHJ8KJcmVgzNFY397BPsKGqEwC7u07s23jen\/zycOzpX\/daW+D7ghzcWsx2y7HoKSlXmzqNKvJALrkXOJrooLr55Y8cROO7I3cnqyM05oL0qmTSoBxPbdUg2XIk3uCDXJqJCUhdaeHBLW38GY3WDyk2nbRYLbChazXw118oOIjjtNRgagP5EzqeYiKru9Q9ypqIFIw+9bzeWNLvncnhbXFFsnhtJwYxqi84Iwhe2I7U2b3dhtoab4UUi1G0ACojVN0BkLloXEGsQVoKkdVTTXRQlGVivM7VsiOwlV\/3ma+sOJTJkAhL0gkDz+cJ6tb1Kn8IrCxtUxNpLuamwAoZis7TiaK3LQbVfslviz2t\/+hAiFgzZYUEg23YLIqfP0+0br2DF0+j6ygvLbOAGeb8wcCF6Fr4qp+mrGjfzPTXv3sDAlHJ9+roaEnwQ9Wyu6MIbpSoWA7Pe4Mz8CCP0gwz\/kifEkA8aGxXU08expcezkmW\/OaqCbmxCHzDwoOiiziZbMVhB1n13pDF48JY1ryhzMfbZD1oQWBQTLIfdrWmpievU9n0JXhc+H56huCS80TILnD2AwUOfoIoyJCXnxZXmos\/kkYgPOWvifd5\/JKnOXvhUs6\/gHbB5EDlBAACzcUrCdIaBT4hiDztOiiKIr3KryywT5yfRIW\/DUWq6V6sZVLH1T\/9kqfovuK4e03ETCRhJNEGMRF0F+vRnhx6T5SvAwPLO3jw+\/Ri3BLd2G3ml94p205UGM+2Z6hmWrFhG0pIMemkXoJwAiMG4SgSHEC9dUJ2fj9zP2pcwiGmwJLLvgxE4m6DzpjIKMsUDWe2ccyTACUM0XPq8RN3q453yOnsa0yNSRx50JMO1h6HaSl\/Lnbm\/QDSdw89\/LFjgQwQujL9Qw6Vpqs4yEpEnFvldzANzrSBSgKiR5xnHdGmuxj6poJgzOHSc5vwglz6dFLi4OBVKaxHMDBnsruMdDOWD2CWGUHF1MtunEMVwfzWgbJvv4GuQY6iR0hvRluHyZVlcxtqHq3bh4NtF1pi7cEAKfkWAr5iXSC+vaxmqxuoS5UykqQYWiFCBcPUu1yTdZ0bor7WHbbniXVdEMOWdDzLe3brhbUX6a8xRVUUvqPGG87t7lGNIOmzQJenjdf\/bM846FRNeoskxXV4AW9VfFKaTWpPDh1GJUA5XnMJXtbhAHhpOHtws67Lp810u+\/M77MBLPQvkj1fx2mQgr1+1\/vx9SqRSzWTZpN3KcZx5n1ZaNjFlH1ivec3JLPlFRjUTPsMkBxy2xV0sDZGLJni3zghwtLjRXy7d9F9Ytb6a1iJydZ3eBX+IRMMbMrcTHyC400Uch+ItygJujkPbp+vZURBfbnuQRu1qSL0W5707hquON63GVNWZboZ0ipEEeWggUxvbD8zdZqmbLD\/5Ux6x2OJl5TNFJv38\/KrwuEe3\/nlR5w67OhJK2tpnDZWu1eST052g8WfgpCAk3FkrTatnJsh\/F\/hdjMS+Bn2jTeeIh3j0R7mrXrkdO8P7cEGWcOZwK2QqlwZEpvaAoevEFwhPY+fQTFK76Qnh4YqWmsMzexS8UbKhkaqor4jgQqiWkwwfksi4YWsqq1ks3thH4JRcp0wblDUJn4dte9438lNP0l49eWr6+MpNXlcnopODq\/NxqFLK+bpGHMlgx4EASC0Ne5FO4vSpGwA5LQJS1W8pRXtckVPBJGAaOtteIKJA+fv4fqKnHB1HMdkqJvOeC3+DB+1XbDAvNQCYvg10wmszd720ZPGU52J7HMXT21VfYgOm1\/EzjRLhozV7ez+wgvTBcdKVO3QTWAxNJcb4FWu4qRCsb2uqR13te9y6t1YjON0MXRA3iEpBety9TYMq+4HR8bJOwjboGzH8LEOvkhpYROVImSkXL6KSVS0FNWuswk\/lxtsA4BLY\/NBbvk900k7r7zKnt0h5PFQAnDtzGnisR9fZhLl\/nkrMFxpnTWyZjjc4cLyJqPwtYbpvTJmOs5r7ALWGDfnKB0MooDl6oLS6LHNzCMHzNhSCgrjBP5lKp1Ju1jjScwmSZXb1t1tzs9AfSpLIyzp3iu5Jr65qvg1nZX4qgoQnksBij2slLYIisa+66hJ+fu2yQzxT\/I7w1poKEtV0pzbJCjgHllM2LWRESZm2RDXL2j9HXe3jSNkvMpJWM1Oa\/Seh06g\/0uHFyA8vpLwUYd\/7AY2QJWKftUO4CR6GTK++CTuXALUlOyofpn01mDZwGiz9SkyNfDcyY6zX7\/shiq\/DqFCAEKhoWrYMk0UEwcKI1ZEw\/nYf8tFD5NKu3LDdOJGaRVEesaYk\/1y2Xpi5sLc7nYgnGDXstZJpo7xtare7Eu\/qeIuKWzf+Uo+pStt7HhnhdvhecYGGIcTdmxS9L69qc68AoiYqYAIPj6poYVUjoFHYxFOjDpzXL76eMFQkmxYl6JOmxjV6oYADX5vXuQ0\/iYQDftS+B25ZrnVaShxuj7Ajtcv3M7afvAbt02SSviR3MY6WS1vCIb5GXv2RmtcrIfQhVqfHZSu05BPew2Vf9qOzoOxGGSYrTKZGkp042NpgbCBLa9\/kZREezaQa9D1irYwJN5+ZyGl6TDxjA93W\/Yub\/ygow\/e2K1X6TWD47YzL+WLlL9FoGMMcoCIAkVIzmur8dscYMAg9fMVSRy2H+Nmsh08rsbAkco8qSVfEdMZQzde5edIYKbwoJ9FGBcjwj9+8oDOndsdpU1K+6k89L6Q7udN0Jc4uadghNWZQOHIISHeqnEKukAcrndBbAaMhModZ1C21JbL8jYaeaHENcY11kbWkRPSLYRnKpI495Up8f0U0jTFPH+c0h2AgXm+LV6GEa0Tckqi96O4L+P1fAmwqTej9936Jx8MKi5tZI5yiuExCzwg1mLpzbTssoG8E2rQn9+E4+oD4Cykh\/guafiBCz9HPIpbYg6NAf9hNnX+3\/CYsie3zPi8yk5Z5aM0J1Gyt6\/gzGBavIFrIX0q40dI226i6nQvHMaLP4LaDUmVm8ZpZqTdLOI1JOp9c\/soPPzCEJR7OQIg++MCbYZvw\/VhXhubwLX+kjkYxaum77h1\/1009\/rz3\/BDRUoemk69e2\/q4SKGbIhyU1BWdPllEO0v0vVMmThAyhPJhwtb96JXZ4WN5oMkFF\/hbU2IsjJ7jf2weoJc\/GckNvHY+KAHEYxIb1PBf+TXGdcbFPfiolCYDNVbh\/\/lOnu4Hmyd6Qgh\/EK3YYjrjEjDn97fZKXzrLUPlElyQtKtD9EYKs6bSAPwtpkYWbWuvJ\/RmcrMFxFN4YBuKm+dbqFQ8Nl8xy4PwFU6y6KsmMbxF4KbC8t3t68CTD\/C9j0TLkqngnr7oK5mEnmwEYym5rtS\/NbgJU5QlZOvZKb\/CLfzBm2Wr7XEf0A1zr+vTmXn1wfrrxH3m6dnZPHtI9bIEfvm3hk8inJlDTBC6k54F+EBl7c1w5zu9QO1w6j3kRdi8dRUlXl5nbX8SarmtG6q0jC9ABTOqFvVu5YGjLOxvlo77nE5zGBCKoZdwS9MJ8U7RAtoDVO2G8FebzHLxO4op4L97c0IQFkLH4oBkU3\/eXh\/oZMSPmOXL8U8rCRk75i8dcXhbr6U6ubJRIf4ZgKIgN2J8h7\/mumDYnRb68s6UQ41pJrPbaxuhkjz\/MzwNZYxCOLsVxk8Homn8HznN6aGj4v6eWWJoDmUp55FlG2RXDqf7QaXm5LhwrMTVshNswiJyGWMlUoqsrJGYn7kMdQbtFZXWXIW8myFPxAKMWWOM5Y=","iv":"7f1398f64f3ce3b8fc4ade4a332f000d","s":"d70f1d0ba4d447df"}
Share your thoughts. Click here