Marketing
February 25, 2021
Fendi has released a capsule collection for Chinese New Year. Image credit: Fendi
By Sarah Ramirez
Luxury labels hoping to build their business in China would be wise to go beyond rudimentary translations, and instead continue to build genuine connections with key opinion customers.
{"ct":"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","iv":"6fd3c5ca99b1f452b2b3181f4506f38f","s":"51bffc58648ace64"}
Share your thoughts. Click here