Luxury Daily
The authority in luxury news.
March 13, 2026
  1. Private equity gains ground: Bain
  2. Burberry unveils collection inspired by Queen Elizabeth II
  3. Tequila Don Julio returns to Governors Ball
  4. Waldorf Astoria Los Cabos Pedregal finalizes large-scale renovation
  5. Clé de Peau Beauté names The Power of Radiance Awards 2026 recipient
  6. Oceania Cruises builds new brand identity
  7. Nina Ricci loses creative director
  8. Hugo Boss champions unconventional career paths
  9. Material connections underscore Loro Piana's fall/winter 2024 campaign
  10. In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

News briefs

Lexus, Aman, LVMH and Alexander McQueen

April 6, 2020

Lexus has dropped switched promotional advertising in the United States to a people-focused campaign in recognition of the trauma around the COVID-19 coronavirus outbreak. Team One, Los Angeles, created the spot airing on TV and other digital channels. Image credit: Lexus Lexus has dropped switched promotional advertising in the United States to a people-focused campaign in recognition of the trauma around the COVID-19 coronavirus outbreak. Team One, Los Angeles, created the spot airing on TV and other digital channels. Image credit: Lexus

 

By Luxury Daily News Service

Luxury Daily's live news: 

Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
Japanese automaker Lexus, acknowledging the trauma around COVID-19, is replacing U.S. national advertising and sales event messaging with a new campaign called “The People Business” airing on primetime television.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Private equity gains ground: Bain
  2. Burberry unveils collection inspired by Queen Elizabeth II
  3. Tequila Don Julio returns to Governors Ball
  4. Waldorf Astoria Los Cabos Pedregal finalizes large-scale renovation
  5. Clé de Peau Beauté names The Power of Radiance Awards 2026 recipient
  6. Oceania Cruises builds new brand identity
  7. Nina Ricci loses creative director
  8. Hugo Boss champions unconventional career paths
  9. Material connections underscore Loro Piana's fall/winter 2024 campaign
  10. In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert
VIDEOS
More Videos

MORE IN News briefs
Day’s wrap: Sephora, Selfridges, Burberry and Mercedes-Benz
Yoox Net-A-Porter, Tod’s, Audi and Emirates
Day’s wrap: Yoox Net-A-Porter, Tod’s, Audi and Emirates
Day’s wrap: Chrono24, eBay, Fendi and Aston Martin
LVMH, Prada Group, Neiman Marcus and Mercedes-Benz
Day’s wrap: LVMH, Prada Group, Neiman Marcus and Mercedes-Benz



RECENT ARTICLES
Private equity gains ground: Bain
Burberry unveils collection inspired by Queen Elizabeth II
Follow @LuxuryDaily for the latest in luxury news

Clé de Peau Beauté names The Power of Radiance Awards 2026 recipient
Tequila Don Julio returns to Governors Ball
Nina Ricci loses creative director