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Lexus bolsters year-end event via mobile check-ins for charity

December 6, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is enhancing its year-end December to Remember Sales Event through a mobile initiative that allows consumers to influence a donation through Facebook or foursquare check-ins.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Coty earns ‘A’ score from CDP
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
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  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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