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Mobile

Lexus builds model awareness via mobile banner ads

September 18, 2012

 

By Rachel Lamb

Toyota Corp.’s Lexus is drawing eyes to its new model through mobile banner advertisements on The New York Times mobile site.

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  1. Luxury needs to look to heritage, authenticity to cut through noise
  2. What makes the Indian luxury consumer tick?
  3. Four Seasons, Rosewood turn to VR to increase bookings
  4. Technology is means, not end, of improving customer experience: Neiman Marcus
  5. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  6. Day's wrap: Nordstrom, Roger Dubuis, eBay, John Hardy, Veuve Clicquot and John Varvatos
  7. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  8. EBay pushes sales of secondhand Hermès, Louis Vuitton with authentication
  9. Sara Rotman – Woman to Watch 2018
  10. Personalization should straddle line of creepy versus helpful
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