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Lexus boosts IS model via fan-created, stop-motion Instagram film

July 22, 2013

 

By Joe McCarthy

Toyota Corp.'s Lexus is promoting the 2014 IS vehicle with a collaboratively created, stop-motion Instagram film that draws on the perspectives of 212 fans to show the vehicle in a range of angles and tones.

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  1. Luxury Unfiltered: When brands fall spectacularly short on client service
  2. Estée Lauder Cos. opens Belgian biotech hub
  3. Moncler stocks exclusives at new flagship in London
  4. Samaritaine debuts festive ‘Winter Garden’ installations
  5. Versace Eyewear campaign heralds style, self-expression
  6. The 1916 Company recruits basketball player Tyrese Maxey
  7. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  8. In search of cachet, luxury brands double down on Design Miami
  9. Loewe circles back with Kyoto-based ceramic studio Suna Fujita
  10. Fortnum & Mason highlights heritage through expedition sponsorships
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