Automotive
December 13, 2018
The Lexus ES. Image credit: Lexus
By Brielle Jaekel
Toyota Corp.’s Lexus has seen positive effects from a high-touch mobile campaign that leverages artificial intelligence to tailor advertising to users in the moment.
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","iv":"1f4a4ebaa344d2e928442604396a6429","s":"bcb7d9e30d56a7ab"}
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