Automotive
December 13, 2018
The Lexus ES. Image credit: Lexus
By Brielle Jaekel
Toyota Corp.’s Lexus has seen positive effects from a high-touch mobile campaign that leverages artificial intelligence to tailor advertising to users in the moment.
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","iv":"b90edb0cfba3ad0ef5abfc44e26052f7","s":"2b43e363e0550e79"}
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