Automotive
December 13, 2018
The Lexus ES. Image credit: Lexus
By Brielle Jaekel
Toyota Corp.’s Lexus has seen positive effects from a high-touch mobile campaign that leverages artificial intelligence to tailor advertising to users in the moment.
{"ct":"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","iv":"0abb3e2fe59e82d0410d05199af053e4","s":"238452cff7602e47"}
Share your thoughts. Click here