Automotive
December 13, 2018
The Lexus ES. Image credit: Lexus
By Brielle Jaekel
Toyota Corp.’s Lexus has seen positive effects from a high-touch mobile campaign that leverages artificial intelligence to tailor advertising to users in the moment.
{"ct":"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","iv":"8de8cf6d69660b32962a176c39d931c4","s":"f07bdbf2a68730d2"}
Share your thoughts. Click here