Automotive
December 13, 2018
The Lexus ES. Image credit: Lexus
By Brielle Jaekel
Toyota Corp.’s Lexus has seen positive effects from a high-touch mobile campaign that leverages artificial intelligence to tailor advertising to users in the moment.
{"ct":"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","iv":"971a219f5ae3044814854bbf6707b40d","s":"e93d51ef92437d44"}
Share your thoughts. Click here