Advertising
September 10, 2012
By Chantal Tode
A multichannel marketing campaign for the 2013 Lexus ES includes a tie-in with social aggregation magazine app Flipboard to showcase the vehicle’s features.
{"ct":"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","iv":"e0f318b2d11fe49bacc7e294e999fe4e","s":"e7f7c14221d345fa"}
Share your thoughts. Click here