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Advertising

Lexus embraces mobile social to target tech-savvy consumers

September 10, 2012

 

By Chantal Tode

A multichannel marketing campaign for the 2013 Lexus ES includes a tie-in with social aggregation magazine app Flipboard to showcase the vehicle’s features.

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  1. Comme des Garçons sets up shop in Sao Paulo
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  5. Personalize luxury brand marketing strategies for lasting loyalty
  6. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  7. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
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