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Dec. 17, 2025
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Events/Causes

Lexus embraces virtual reality for model leads

October 15, 2014

Lexus RC Rift Lexus RC Rift

 

By Joe McCarthy

Toyota Corp. automaker Lexus is generating interest in the 2015 Lexus RC F with a motion-controlled driving simulator.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Dior, Rizzoli to release book on Lady Art project
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  8. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  9. Moncler returns to the slopes for Grenoble campaign
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