Automotive
March 21, 2018
Lexus' RX L campaign comes in three versions with different families and languages. Image credit: Lexus
By Danny Parisi
Toyota Corp.'s Lexus is taking a multicultural approach to marketing its newest model, emphasizing the universal nature of the car and the brand’s burgeoning Latin American audience.
{"ct":"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","iv":"dfecac6f5c7ac6a28acb4393e28a5324","s":"12fb57e5c66f7bcc"}
Share your thoughts. Click here