Automotive
March 21, 2018
Lexus' RX L campaign comes in three versions with different families and languages. Image credit: Lexus
By Danny Parisi
Toyota Corp.'s Lexus is taking a multicultural approach to marketing its newest model, emphasizing the universal nature of the car and the brand’s burgeoning Latin American audience.
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","iv":"fa6aa38dc647c865274a6d0063cbce51","s":"30dd2f7bdf560b0b"}
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