Automotive
March 21, 2018
Lexus' RX L campaign comes in three versions with different families and languages. Image credit: Lexus
By Danny Parisi
Toyota Corp.'s Lexus is taking a multicultural approach to marketing its newest model, emphasizing the universal nature of the car and the brand’s burgeoning Latin American audience.
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","iv":"10bb58b992678131bfaad8c0fb45ddd4","s":"f84531e590d10d02"}
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