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Automotive

Lexus highlights diversity in multilingual RX L campaign

March 21, 2018

Lexus' RX L campaign comes in three versions with different families and languages. Image credit: Lexus

 

By Danny Parisi

Toyota Corp.'s Lexus is taking a multicultural approach to marketing its newest model, emphasizing the universal nature of the car and the brand’s burgeoning Latin American audience.

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  1. Rolls-Royce Black Badge turns 10
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  3. Moschino allows consumers to shop the runway during live-stream
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  5. Vestiaire Collective study links self-doubt to new purchases
  6. Mercedes-Benz highlights 140 years of automotive progress
  7. Gucci drops see-now, buy-now Primavera edit
  8. Building brands with charisma
  9. Rihanna appointed J'adore fragrance ambassador by Dior
  10. Graff embraces winter in holiday campaign
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