Automotive
May 1, 2019
Lexus drives into ASMR
By Brielle Jaekel
Toyota Corp.’s Lexus is tapping into the ballooning social media phenomenon of ASMR in a new film series that looks to define the sound of luxury.
{"ct":"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","iv":"e4a0cfb18759513d1b7639279bbb8600","s":"34037f8a681355f3"}
Share your thoughts. Click here