
Today in luxury marketing:
Lexus to reposition around progressive luxury
The brand will focus communications around its range of upmarket hybrid vehicles, appealing to consumers that value sustainability credentials as highly as engine power, according to Marketing Magazine.
{"ct":"lLE4Ldy2bdX8vPNJ3FbXy0Zq0HZ4bvkqpygcysDIxiCPdRu+xPshVbK+FkjKK3jAxvFGzZV3aoithRblThW7JlFBxa6HpBDCMKxH\/H7DaYDlHuT0qLqQkf5+BkeBcC28knZhkLFs8ThB28aGtc2q2CVUctXHhwuwq1hduug+Uvh9+w8vHxh6AVr+c+ckE7H3YOa2qyoDrhEuvEU8sIUenagPAsV6MoWo+HADDdMcE4KbiSPwuu1ANB+MUaTjRgJs6qeF\/iN82bd0nVLOq+AUMbAi4GXwPL2qmKm2vlff2HZV+YNUPNUM7P3ytB0SVMaB9AUNotzUXwTbrPxuWrC\/gln5JNl\/MSIiKlh9z35bjLLso0QdoYRztBoqby9gNu8RRFlXImvg\/rbAWbU8zZypX54mvM\/TCek34LCqiCJ6tE9yBElsK+2gK+paneUIeYJwA8DO1YW10HD1WLL7q4JHvyfSVa0Go2s+flXRum94y6XPQBSNevskU0oRWLRXfOW2\/pGPtphb27W2GzAUVvXkE8K1HMDKY8EVOoXqwa8VliJt+Dl4kdWL3HI8KpstZpS8VhcAewchKoAcwC8iHqd1Nw5HbomPoov46cjkmouXYMuPdw+7SUL6TFwULwftgyHotPHhGyKRYivc0E599vO2XTvXR\/Okba+GAR6Bvf3xI+JwaGAvGn+E+DNhQ7SjPQR43OIs0Uu46swO\/tT400hdOyUIo4NZ1yMiG\/aoTlM66UQQJMiVstOEv9tH2wdlNZ8OZyGnHQCK+tLATm5P0zm\/Irx\/Jkjqh5Q4ryPBiDvwTev2GlnGCz0dZ8QyBSJQM9AFkUn00OEBZW3Ib\/n9ZjNqFnaktLxtzwnoyLgxqW74Ju70Is4f9m8xKggw0oGvZKa5rMs9gydRZ6eziHU9F9KUS4lTJ9Helb0o\/6xw\/UFMPyn2\/4TNS5OkZVpljAIDRGHHJ01oa7ZVjeKfwCo6V9rz\/eYuglPzKuwTzI18JUGSh0hTuUJb9EL0Xpj+Pk0SkvdOKx\/PBoepSq0qCEHcX7g6cVOBdOWKixBbCfHvi4CupIooNKQJR3Zr+j930dy5cMRw6WF+7OWZymHF2YC5MgrF+DzHJDvkQFz1NdO+TkJ0vI51kR7\/mo0+9qxuTDceMQXYdkrkQ+HBjhLRl2lqvTgRRyRgK62efXWmblh9lVoaAI4s3s54AmIBQ3m2uvD+TK0AAnR2STA5tW6ZMRby6Qaffn6yEi8t+xmUccexO4Y4ISiFH90j\/KksVbFtdXZTy7Rf5lYIxKwPhYXh253vXJgwxelHKcb4pUwquiQf\/sofgIasAg0dblr9LtwdDyFTaII2l03iRV4vGzCNDRhhKlKC8kTjebWE8wUS2vWDuncl\/GchTiiu\/uyivsbjsv1PpGbDGlha8KohRA8Swc2rvgwodEE6lukPgCV7ph\/VTKMkELz7HD7znBUuzHr+4s+cx88FUAbtUq0g6GKlDM+p2bjCUU9j2PpmqCPiTNGWe+U2Xr4s+VCrkpptVgUGa5A6iC9Rq6B1HRRKZgmEFBjKSSfgqn5GMNM\/4hjoBwUI8kJjSjjjyWURRelFQzICyH8DboujNFDFGpENCepEKvURCHSgSsaptr2yIKloZtGnTV9h6hqFc4YmUCPCnOdxgQUOU9wzGoW3e7B0mzzvyjQnXGgkYRxidPjuHUs4WZK4Y6COQ0wrbkr6AfkNYp7FHB5hH8ly6rxHRWHo57yr+I3vihafRWuc1fqWJkipo+q0ETgzA1JTQf6IzUgtkJ5u1o312DX7JzFgsRRIQ3ZBlbzUuxW+oTLcsACsPENdyC4ahfV5Ei0B2Bfynq19hHJK1BX1fTv7hd517Cf9aJbW\/ZEt6cso7BcekAO8f5B2gaEZ\/hXR2+rDd57Qn6+pFRnPvzcwth2BKJ1hyH\/+tnUvEeYX3pO3VGNcnPmJlls0d+paGJrpx4ZlDoE7c4Z3chnjwmf+TJlBLq9eb4r6uFtmhs1bx2nJtfhmv7TK1SSC\/9z208\/bCP\/kvja8sBvfN823Uo7GRCp+qWe8aUoGgUL65TcrY4t3EnmSzo\/254ys9yv\/OKj98oKas9nxhmLa0+8tHSWcSwpjdlez4gPEKPSi6zwkxIKFc1Vw6bcCBYI0vZuFcErOJNmmis9sCuDG8Xce1WcCXLqlnwYBjiZrc9yV0U5RARwECVgPw\/QxiIoz5ux1Z0dpr8hKNw1UiyizhuOu5WzYcu9N1fwSPbGgsgiBb883etCrAgkDYt\/uN7PBGGXsZ6cKHnhoUeAqnUGDdhTOGKHWC7\/OWjoNn5XIldU\/GqUUilfsZ8Y9Y+qJJqH0Ttt6GeaTxa9pFbc7thDWpHW5gX3gJukXPr5On8baEJPnJ4xVStUgZwhJqW9Ge8dwKKhXn1GoKuDDNP08GUlkvUzrFp1ZGbdN\/TapNi2Qui909tRoquh\/oRngDQ+ZEx7\/GjCHfvkQbGPRC4KMAPYcfAxmOplupMYKxZh6Z3wgnMmzMO\/bYegi92uuDych0Puzdrwz8Fz+Nd3UmwP2kcVfBia8NyyEg7GuEdS+ECQP+tWNrGUBICwWua0b11gsSycRCx7UfXkB+2JLIYPitb+CUGndvXb1AbUoJhIn0zW0qzmzRX2ZMlApbuczrQCs6c4OOxmxUiSPagFsFu0xg0lUNATBW018uQ8FvIdoKhTqh590b1KzmmwzBpKihMmL\/wH\/uoHSIULS81HlOyNcoubT013T1soQIbMs7rLdC4dWyeDjUz04gL63DItFTkB9RFv1HkMtea3MiKpfrowh1EuRlJqc17gRp4NfO\/BFdzPzLv9x99gRqWshmq+gFd7vI7ufT2H88FHbHvQg\/uDE2iGZkTj7ztKOsrCFYn1bTSQxelNEeSfM6tlzSAgLoU91iUi623fbawSf04X5rTUi6B8WqFqdLH57VOpIhyKY8iPheuHCfDkmHGQ1nC7J+fyUQ7qXiaYCba3ypw5lIp287caV6lOJIARuwtJBDi590yGwNGLhgjwG1xWyzxRKkRJSq1heHWgVx00Cd2NwrapPpt1Hj\/gb6CA7eknrQChDYI8EpQ\/gu3rCgNor9aXMVF7BHWZUQ\/iluDiwqrMBJ+zS2iOVji4GefHnWcT7YykgbG+crSUIfEfDqM8y9HjmUiZCIMgMYcAvDaCcX5C6hJomcG71iROaG\/750A7Z6As4AqtaTNDJ1xf\/q3KG26\/l6AzCFFVS207HwF2jpawgitB1JN8vA+4seZHVs1dHuIxT6QYIGRsgbwiChvwTdhOOX70EMlhFOMGfKpNWUc0n3XCsItZoUQTHGBZoXZxJib0hv44mZKUwdqntOiuBMaBaB0aVobHBfr8PoiyHyqzRHDYDbz3vHocnIE6ykFnU1Z\/xBRYCg+j8MeUX6YwM08YvNnF9o\/GeTeF1vTIHgpMKL0XVmRzDbICp26I\/g+Xb1a53HB+s1dpjxNbbpVOknu8R3vFWqz64FKZ0Lab17AaeKipgLcUlk2I63euXILjkbs9h2rITMy61XSqeE4zczAs4B46u+3+rzsNinasIu\/T5hy5nZa2yPQN3k\/+\/lSBukwJNg+nGNWgKihYbXFvKw\/8AMBDEXcLSHXemu2wMIOiePbfW\/qKyIEX0ir3v85np1AXeMgSf\/cwsYenTHvJyNrheVeusB8nsfZxOFUNm8JXo4ml5Y20jmZj5Y5\/BjQR1P7vFTZqBBB4g8CyF9qbJaFu+bf4OZpmICbqBQMifMm\/CZvUUiEWlVHycp7hUVTIH3AyMEtTR2kRDhHncVvLBkg==","iv":"cfb0763003028444ee6d7427df9e639b","s":"15a43d052a6ddd4c"}