
Today in luxury marketing:
Lexus to reposition around progressive luxury
The brand will focus communications around its range of upmarket hybrid vehicles, appealing to consumers that value sustainability credentials as highly as engine power, according to Marketing Magazine.
{"ct":"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","iv":"f0915e4057d8b13de2abde5b5cd325e2","s":"c865dc86720c9691"}