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Lexus partners with Madison Square Garden to boost New York exposure

October 30, 2012

 

By Erin Shea

Toyota Corp.’s Lexus will gain year-round exposure across Madison Square Garden’s sports, entertainment and media properties in New York through a long-term partnership with the Madison Square Garden Co.

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  1. For Gen Z, friends are most important influencers for purchase decisions
  2. Porsche, Mercedes-Benz dominate luxury space in vehicles kept longest
  3. Baume & Mercier creates exclusive "club" in latest product design
  4. Loyalty enrollment programs see 31pc growth, but opportunities remain: report
  5. Southeast Asian market rises in importance as affluents flock to region
  6. Printemps homes in on interior inspiration with multilevel maison concept
  7. Measuring mobile engagement and accelerating time to insight
  8. La Rinascente explores its cultural impact in centennial exhibit
  9. Selfridges leverages Positive Luxury’s Butterfly Mark to up transparency
  10. Louis Vuitton brings its spirit of travel to South Korea
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La Rinascente explores its cultural impact in centennial exhibit