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Mobile

Lexus opts for full-page overlay experience with CNN iPad sponsorship

December 16, 2010

Lexus advertises on CNN mobile app

 

By Giselle Tsirulnik

Luxury automaker Lexus is the launch sponsor of the CNN iPad application, which allows both the publisher and the brand to provide users with an immersive and visual experience that takes full advantage of the device’s expansive real estate and multitouch interface.

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  1. Alexander McQueen exec lands CEO role at Harvey Nichols
  2. Audemars Piguet collaborates with American singer John Mayer
  3. Mandarin Oriental hosts charity gala in London
  4. Prada to produce next-gen spacesuits as NASA brings first woman to moon
  5. Luxury Unfiltered: The mistake the luxury industry is making with AI
  6. Burberry transforms customer experiences through digital innovation
  7. Balmain slots in new CEO
  8. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  9. Luxury Unfiltered: Training is key to making emotional connections
  10. LVMH revenues dip 2pc in Q1
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