Mobile
September 25, 2012
By Tricia Carr
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
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","iv":"a374c72ee400368def13d3713fe1ad65","s":"68e745b56ba48b2b"}
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