Mobile
September 25, 2012
By Tricia Carr
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
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","iv":"3c02df148097970ef2cbad9e5af84a95","s":"6eee40983392c8c7"}
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