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Lexus pushes first GS F with tactile mobile ad

March 11, 2016

Lexus GS F Lexus GS F

 

By Forrest Cardamenis

Toyota Corp.’s Lexus is promoting its GS F in an unusually tactile manner.

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  1. Should luxury brands embrace TikTok?
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  3. 2019 luxury spend expected to grow highest in UK
  4. YouTube launches in-video virtual makeup try-ons
  5. Consumers willing to pay premium for convenience: Euromonitor
  6. Last chance to register for the luxury property and home furnishings webinar
  7. Emotionally intelligent companies offer better customer experience
  8. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  9. Day's wrap: Celine, Cunard, Douglas Elliman, Bulgari, Rosewood and Mercedes
  10. Day's wrap: Audi, Skincare, Estée Lauder, Sotheby’s International Realty, Departures and Johnnie Walker
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