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Sep. 24, 2018
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Automotive

Lexus shows its bold, spicier side in custom Sriracha-branded model

November 16, 2016

Lexus Sriracha IS custom model Lexus Sriracha IS custom model

 

By Staff reports

Toyota Corp.’s Lexus is spicing things up for The Los Angeles Auto Show Nov. 18-27 through a partnership with an unexpected consumer packaged good.

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  1. Luxury looks to clean beauty to navigate new personal care
  2. Creating holiday experiences in-stores will be vital this season
  3. Influencer marketing shows no signs of slowing: Shareablee
  4. Nordstrom prioritizes personalization in revamped loyalty program
  5. Bleu de Chanel dives deep with new campaign
  6. Top 5 brand moments from last week
  7. Carole Shashona on growing her eponymous jewelry brand
  8. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  9. Michael Kors marks milestone in philanthropic effort
  10. TrueFacet branches into brand ecommerce as online jewelry sales grow
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