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Automotive

Lexus shows its bold, spicier side in custom Sriracha-branded model

November 16, 2016

Lexus Sriracha IS custom model Lexus Sriracha IS custom model

 

By Staff reports

Toyota Corp.’s Lexus is spicing things up for The Los Angeles Auto Show Nov. 18-27 through a partnership with an unexpected consumer packaged good.

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  1. Louis Vuitton teams with FIFA World Cup for football fashion
  2. Challenges to EU stability offer opportunity to reaffirm strengths
  3. Wedgwood speaks to sustainability, nature via flower shows
  4. Top 5 brand moments from last week
  5. Afrocentrism opens up diverse, colorful, inclusive language of luxury
  6. 10 questions for Rosewood Hotel Group's Thuy Tranthi Rieder
  7. Gucci takes digital approach to DIY design
  8. Most retailers understand China's importance, but few feel confident navigating it
  9. Hermès, Yoox, luxury car brands and Alibaba - News briefs
  10. Subscribe now: $12 for 12 weeks
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