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Dec. 28, 2025
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Lexus targets progressive demographic with online talk-show campaign

November 17, 2010

Lexus has launched a talk show to promote its CT 200 h

 

By Kaitlyn Bonneville

Lexus is targeting a younger generation of luxury auto consumers with an online talk show initiative titled Darkcasting in promotion of its CT 200h hybrid vehicle.

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Valentino Garavani and Vans present AI-generated campaign
  5. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. Louis Vuitton launches new menswear campaign, global pop-up series
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Coty earns ‘A’ score from CDP
  10. Aman welcomes warmer weather with ecotourism boost
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